"It's been really fascinating to watch how this gold rush has happened," said Don Caldwell, editor-in-chief of the meme cataloging and research website Know Your Meme. Since the beginning of the year, memes have had a kind of NFT "gold rush," experts say. Like Roth, an influx of viral celebrities featured in classic memes have minted and sold their images as NFTs, or non-fungible tokens.
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